Toyo Tires | Online Shopping Experience
Even with its global reputation for high-quality products, Toyo Tires was losing ground in the online marketplace. Toyo Tires asked DCG ONE to develop a new, compelling, and secure online shopping experience for its customers.
For many car owners, tire shopping isn’t easy. The numerous options, variables, and considerations can make for a confusing experience. Still, in the self-serve online marketplace, customers expect a chance to give it a go.
DCG ONE strategists, designers, and writers set out to develop an experience that delivered the right information to each shopper, even for those car owners who knew nothing about tires. A state-of-the-art and highly intuitive Tire Finder tool, built by DCG ONE, leveraged APIs and data sets to speed accurate results and display the correct tire options in an instant.
By organizing products and optimizing content management, the team was able to streamline the search for more than 70,000 vehicle and tire combinations. Toyo Tires’ Tire Finder tool is now widely considered the most usable source for finding tires in the industry. For veteran and novice tire buyers, the pathway to purchase is simple, fast, and secure. For Toyo Tires, brand experience and loyalty score big wins, too.
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