Rising above the noise

The Opportunity

Even as a long-time institution in Washington’s Puget Sound region, Sound Credit Union’s brand story was getting lost in the din of a crowded banking landscape. SCU asked DCG ONE for help in making its message punch through.

The Insight

Sound Credit Union competes against national bank brands for the same customers. But big as they are, there’s one thing national banks can’t be: local. Rooted in community culture and hyper-focused on the region it serves, Sound Credit Union had a story that national competitors couldn’t touch.

The Solution

To effectively communicate Sound’s key differentiator—a connection between company and community—the strategy and creative teams produced a campaign that celebrates the power of the people it serves through advertising spanning broadcast, connected TV, digital, out-of-home, and social channels.

Messaging introduced the idea of keeping its members’ money closer to home—instead of out of state—where it could do more to help the communities we love and bring more meaning to Sound’s tagline,​ “Invested in We.”

The Results

The campaign delivered a very strong cost per landing page view of $1 and over 300K landing page visits. Display ads drove a cost per landing page view of $0.56.​

• 35 million
  impressions
• 6.5 million
  video completes

“From day one, the team worked to demonstrate that they truly heard and understood what I was looking for in an agency partnership. They were incredibly easy to work with, and I can’t wait for what comes next.​”