Nordstrom Rack | National Store Signage Ordering System
Nordstrom Rack was feeling the pain of a fragmented signage system. With so many sign vendors, stores weren’t always sure how to utilize signage, and attempts at a one-size-fits-all signage solution didn’t work for all stores, creating inconsistent execution and waste.
Nordstrom Rack retail floor layouts vary from store to store. The retailer needed a solution that allowed for customization by outlet; a system that did for its stores what the brand wants for its customers: to feel individual and empowered.
By integrating our broad array of print and fulfillment capabilities with a centralized ordering portal, we were able to give Nordstrom Rack a way to dole out consistent, on-brand signage tailored to each store profile. Bringing all the services together allowed us to store a multitude of digital assets as well as offer sign installation instructions, real-time order tracking, and asset usage reports.
Nordstrom Rack now has transparency on how their 1,600+ piece inventory is being utilized, offering a massive boost in purchase control. Specialized user profiles allow controlled permission levels for almost 2,000 team members, so brand stakeholders can oversee assets, store managers can order the exact signage their store will utilize, and the entire retail chain can operate as a seamless whole.
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