Gaining traction with a high-performance website.
WEBSITE CONCEPTS | WEBSITE UX | WEBSITE DESIGN | TIRE FINDER TOOL CREATION | SEO | ANALYTICS | FRONT-END DEVELOPMENT | BACK-END DEVELOPMENT | ONGOING IMPROVEMENT MAINTENANCE |EMAIL DEPLOYMENT
Toyo Tires was getting left in the dust. How could an unestablished online brand compete in the digital world with a site that lacked security, content management, and traffic? Toyo Tires asked The Agency at DCG ONE to develop a fresh, compelling, and secure online experience for Toyo Tires and its customers.
Toyo Tires is famous for its off-road tires for race enthusiasts, as well as light truck and performance tires for the consumer, and commercial truck tires for fleets. In that complex ecosystem of buyers, The Agency team set out to devise a way to surface the right information for each shopper. Our strategists and designers developed and built a state-of-the-art Tire Finder tool to help customers find the right tires for their vehicles—even if they knew nothing about tires. The Tire Finder pulls information from a series of APIs and data sets to deliver the right tire for each vehicle.
The Agency developed and optimized a fresh and compelling online brand experience incorporating industry-best content management to improve tire search for over 70,000 different vehicle combinations. Toyo Tires’ Tire Finder is considered the most usable source for finding tires in the industry.