Rising above the noise
BRAND STRATEGY | BROADCAST | OOH | SOCIAL MEDIA | DIGITAL DISPLAY | IN-APP ADVERTISING | STRATEGIC SERVICES | PRINT PRODUCTION | BRANDED MERCHANDISE
Sound Credit Union has a unique brand promise that’s rooted in community care and focused on the region it serves: Washington’s Puget Sound. But its message wasn’t punching through amid the noise of the marketing landscape.
To effectively communicate Sound’s key differentiator—a connection between company and community—the strategy and creative teams produced a campaign that celebrates the power of the people it serves through advertising spanning broadcast, connected TV, digital, out-of-home, and social channels.
Messaging introduced the idea of keeping its members’ money closer to home—instead of out of state—where it could do more to help the communities we love and bring more meaning to Sound’s tagline, “Invested in We.”
From day one, the team worked to demonstrate that they truly heard and understood what I was looking for in an agency partnership. They were incredibly easy to work with, and I can’t wait for what comes next.”
—Ryan Zilker, SVP/Chief Marketing Officer