Retooling a pioneering brand for modern-day success.
BRAND STRATEGY AND EXPRESSION | WEBSITE REDESIGN AND DEVELOPMENT | LOAN OFFERS VIDEOS | ONLINE AND SOCIAL MEDIA ADVERTISING | MEDIA STRATEGY & STEWARDSHIP
Spark and broaden awareness of the 30-year-old company as it expands its West Coast footprint and pushes more aggressively into the digital marketplace of a fast-moving and competitive industry.
Job 1: Develop new brand strategy reflective of and adaptive to an ever-changing real estate market and the emerging digital competitors within.
Job 2: Refresh brand design with a fresh and modern appeal, and with a design system that easily translates across digital traditional media.
Job 3: Up Evergreen’s digital engagement game with new tools and a plan to use them.
Job 4: Build a modern marketing toolkit featuring a redesigned website, new videos, customizable loan officer landing pages, and digital advertising.
Strategy, design, tools, and an award-winning advertising campaign were inspired, in part, by the way highly mobile homebuyers consume information today, and by a brand attribute especially suited for battle against faceless online competitors: real people.