Maximize Your Marketing Potential with Informed Delivery
In the digital age, bridging the gap between physical and digital marketing is essential for reaching a wider audience. That is where Informed Delivery—a revolutionary tool that combines the best of both worlds—comes in. At DCG ONE, we specialize in leveraging this powerful platform to enhance your marketing efforts and maximize results. Let’s explore how we use Informed Delivery to transform your campaigns and provide you with a competitive edge.
Reaching a captive audience
With over 54 million users and growing at a rate of 16 percent YoY, Informed Delivery offers an expansive reach. By signing up for this service from the United States Postal Service (USPS), individuals receive a daily email that previews their incoming physical mail, including a black and white scan. However, when you incorporate an Informed Delivery campaign with your direct mail, those scans are replaced by eye-catching, full-color images accompanied by clickable links. This means potential customers can engage with your landing page even before the physical mail arrives, enhancing the chances of conversion.
Amplifying impressions and brand recall
Informed Delivery not only provides an additional touchpoint for your brand but also reinforces its presence. Recipients who have already seen their Informed Delivery email are reminded once again when the physical mail piece arrives. This creates a powerful brand recall effect and increases the likelihood of your message resonating with the audience.
Beyond enhanced engagement, Informed Delivery also provides financial benefits. The USPS regularly offers Informed Delivery promotions that feature discounts on postage for direct mail campaigns. This means you can increase visibility, generate more impressions, and save money simultaneously—an unbeatable advantage for your marketing budget!
Seamless management and detailed reporting
Implementing Informed Delivery may seem daunting, but by partnering with DCG ONE, it becomes a seamless process. Our experienced team will handle all communication with the USPS, ensuring your campaigns are submitted flawlessly. We also provide comprehensive follow-up reports, offering valuable insights into the reach, views, and click-through rates of your Informed Delivery messages. This data helps you to fine-tune your marketing strategy and optimize your future campaigns. With Informed Delivery, DCG ONE empowers you to unlock the full potential of your marketing efforts. By integrating physical and digital touchpoints, you can engage your audience at multiple stages of their customer journey, reinforce your brand, and drive conversions.